Chesterfield Waterside

Branding

Chesterfield Waterside is a planned regeneration of an area of Chesterfield using a stretch of canal as a focal point. The whole site divides into six areas each providing a specific purpose; eco housing, office space, restaurants and shops with the railway station being positioned at one end of the site.

Bolsterstone plc commissioned us to design an identity for the whole scheme. Aside from the main logo we devised separate identities for each of the areas using a name and colour scheme. A series of collages were created to suggest the look and feel for each area and these formed the basis of designs for hoardings around the site.